Headquarters: Miami
URL: https://stackinfluence.com

About the Role
Stack Influence is a venture backed marketplace platform that automates collaborations between eCommerce brands and everyday social media creators. We are a high-growth, remote-first startup. Stack Influence is hiring a versatile, data-driven Digital Marketing Manager to join our team, reporting directly to the Head of Growth.

We are looking for someone who has moved past the "novice" phase of Google Ads and is ready to own B2B campaigns, while also supporting broader marketing initiatives. As we launch a new website and manage team coverage, agility is key.

You will primarily focus on Paid Acquisition, but you will also play a key role in supporting our new website’s SEO strategy, ensuring content continuity, and assisting with various marketing initiatives. If you understand how to drive B2B leads and speak the language of eCommerce brands, you will fit right in.

Salary is between $60K – $80K CAD.

Key Responsibilities

1. Google Ads & Paid Media (Primary Focus)

• Campaign Management: Build, optimize, and scale Google Ads campaigns (Search, Display, and Discovery) with a focus on high-quality B2B lead generation.
• Landing Page Optimization: Collaborate on landing page strategy to improve quality scores and conversion rates.
• Analytics: Dive into Google Analytics 4 (GA4) to track user behavior, attribution, and ROI.
• ECommerce Alignment: Leverage past experience with eCommerce brands to craft messaging that resonates with DTC founders and marketing managers.

2. SEO & Web Development Support

• New Site Updates: Assist with the expansion of our new Webflow website by updating blogs, landing pages, and content while ensuring SEO best practices.
• SEO Tools: Utilize Ahrefs and Google Search Console to monitor traffic health and identify keyword opportunities.

3. Content Operations (Coverage & Support)

• Content Continuity: Provide backup coverage for our content team by managing blogging cadence, ad creation, and marketing material development when needed.
• AI-Driven Workflow: Use AI tools to research topics and draft blog posts, ensuring they meet quality and SEO standards while streamlining marketing initiatives.

4. Marketing Operations

• HubSpot CRM: Assist in tracking leads through the funnel, analyzing reports, and working with HubSpot forms.
• New Marketing Initiatives: Support diverse initiatives such as newsletter marketing, outbound email campaigns, and new ad channels.
• Marketing Automations: Set up cross-software automations with Zapier, implement AI-driven marketing automations, and streamline workflows.

What We’re Looking For

• Experience: 2–4+ years of digital marketing experience.
• Mindset: An avid learner who is both a team player and capable of spearheading new initiatives.
• B2B Ads Proficiency: Demonstrated experience running ads for B2B companies with a focus on lead quality.
• SEO Literacy: Solid understanding of technical SEO fundamentals to assist with site migrations.
• Tech Stack - Must Have: Proficiency with Google Ads Manager, Google Analytics (GA4), Google Search Console, and AI tools (e.g., ChatGPT, Perplexity).
• Tech Stack - Strongly Preferred: Experience with HubSpot, Ahrefs (or Semrush), Webflow, and Zapier.

"Nice to Haves" (Bonus Points)

• E-commerce Brand Experience: Experience working for or with DTC/e-commerce companies is a plus.
• Influencer Marketing Platform Experience: Prior experience at an influencer marketing company is advantageous.
• B2B Marketing Channel Knowledge: Familiarity with PR campaigns, various B2B ad platforms, social media marketing, and outbound ABM email campaigns.

Why Join Stack Influence?

• Scaling Startup: A VC-funded startup on a mission to enable creative exchange between brands and everyday people.
• Growth Potential: Direct access to the Head of Growth and collaboration with the C-suite.
• Variety: Engage in multiple facets of marketing including Ads, SEO, and content.
• Tools: Utilize modern workflows with AI and automation to boost efficiency.
• Impact: Your work directly influences company revenue.
• Autonomy: Enjoy the freedom to experiment and innovate without micromanagement.
• Remote: Join a fully remote team that offers flexible scheduling.

To apply: https://weworkremotely.com/remote-jobs/stack-influence-digital-marketing-manager-paid-media-growth-1